People Incorporated – Digital Annual Report

People Incorporated, a community action agency serving Southwest Virginia, needed an engaging way to share their annual impact and highlight the real stories behind their mission. Traditionally produced as a printed report, they wanted to move toward a dynamic online experience that could reach a wider audience and feel more alive than a standard PDF.

I designed and developed a custom digital annual report that combines storytelling, data visualization, and photography to celebrate the organization’s achievements. The site features interactive sections that guide visitors through key initiatives in housing, education, and workforce development — all framed within the theme “Building Futures, Realizing Dreams.”

The design uses warm colors, approachable typography, and a clear visual hierarchy to make complex information accessible and emotionally resonant. Built on WordPress, the site is fully responsive, allowing People Incorporated to share their success stories across devices and platforms.