Regal Cinemas Illustration – Regalverse

Regal Cinemas wanted to inspire employees to take action when witnessing inappropriate or unsafe behavior in the workplace — and to do it in a way that felt empowering rather than punitive. To achieve that, we created a superhero-inspired visual campaign that reframed reporting as an act of courage.

The centerpiece featured a real Regal team member illustrated in a bold comic-book style, their shadow transforming into a heroic silhouette under the headline: “See Something Wrong in the Regal-verse? Speak Up!” Supporting materials expanded on the theme, spotlighting key issues such as harassment, theft, unsafe behavior, and wage violations — all delivered through an accessible, visually engaging format that resonated with staff.

The result was a creative, story-driven campaign that turned corporate compliance messaging into something memorable, relatable, and distinctly Regal.