Bellafina Chocolates isn’t your typical chocolate company. Since 2010, they’ve handcrafted artisan truffles while donating 100% of their proceeds to charities that support women and children in need. On top of that, they provide meaningful employment for women overcoming barriers. With such an inspiring mission, they needed a website that could showcase both their luxury products and their purpose-driven story.
I designed a custom WordPress e-commerce site that balances elegance with usability. The storefront needed to work for a wide range of customers — from individuals ordering a box of truffles, to corporations placing large custom orders, to organizations using Bellafina products for fundraisers. My focus was on streamlining the shopping experience while weaving in the brand’s heart: chocolate with purpose.
Throughout the site, I highlighted their story, charitable partners, and behind-the-scenes photography of their chocolate-making process. This not only created a stronger emotional connection but also reassured customers that every purchase directly supports a cause.
My Contributions
- Website design and user experience
- Custom WordPress development
- E-commerce functionality
- Fundraising sales
- Long-term scalability
Impact
The finished site gave Bellafina a polished, user-friendly platform that makes it simple for customers to buy chocolate — and just as easy to understand the mission behind it. The result is a digital storefront that fuels both sales and community support.
This site created in conjunction with Hillhouse Creative